Launched in June 2000, 'e-Choupal', has already become the largest initiative among all Internet-based interventions in rural India. 'e …

Home About ITC Sustainability at ITC Women Empowerment Video plays in seconds ITC Sustainability Enabling Women to Fulfil …

Providing appropriate market linkage ITC developed a direct farmer buying model in line with ITC’s e-choupal initiative.

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The Store Locator facility on this website is intended to provide consumers looking for their favourite ITC FMCG Products, the …

E-Choupal (June 2000), the largest internet-based intervention in rural India is an initiative of ITC which has grown into an ecosystem …

Jun 3, 2004 · ITC has won the award for its trail-blazing 'e-Choupal' initiative, launched, implemented and scaled up to cover a …

Jan 21, 2004 · ITC’s e-choupal is the biggest IT intervention by any corporate in rural India. The e-choupal model is a value-driven …

The e-Choupal initiative also creates a direct marketing channel, eliminating wasteful intermediation and multiple handling, thus …