The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

It's as clear as a bell – McDonald's is the biggest fast-food restaurant chain in the world today. Thanks mainly to its strong focus on customer service, response to competition, and marketing and branding strategies, McDonald's has weathered competition (and some controversy) and retains its top position in the world of fast food. So much

Jun 2, 2024 · Explore the history and significance of the iconic McDonald's brand logo, including the famous Golden Arches, corporate emblem, and trademark symbol, in this detailed logo review.

Oct 11, 2024 · Take a peek inside the McDonald's archives, a place where every Happy Meal toy ever is carefully stored — but the public can't go.

Nov 17, 2022 · A global bunfight: award-winning creative director Tony Malcolm explores the past, present and future of McDonald’s and Burger King advertising as these two mega brands slog it out in the world’s fast food market.

The official Golden Arches logo used by McDonald's since 2006 The Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" …

Our Values The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants. When we live our values every day and use them to make decisions - big and small – we define McDonald’s as a brand our people, and the people we serve, can trust.

McDonalds Business Fast and Pluribus: Impacts of a Globalizing McDonald’s The expansion of McDonald’s in the twentieth century brought the fast food chain to more than 100 countries. But how well did it integrate into its new home (s)?

Oct 10, 2024 · Deep inside McDonald's corporate headquarters in Chicago is what appears to be a tiny room — but it's actually a massive archive full of treasures. Run by brand archivist Mike Bullington, the ...

McDonald’s is one of the world’s leading global foodservice retailers with around 34,000 restaurants in 118 countries and territories across the world, serving more than 69 million people every day worldwide.